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Tourism

Posted on: July 12, 2018

July 4th Brings Two Great Weekends to the Jersey Cape


CAPE MAY COURT HOUSE, NJ – Sunny skies and comfortable ocean temperatures made the fourth of July in Cape May County a double holiday weekend with businesses throughout Cape May County describing both weekends surrounding the July 4th holiday as “off the charts”.

Freeholder E. Marie Hayes said, “With July 4th on a Wednesday this year, we waited to see when visitors to the county would celebrate the holiday weekend down the shore. Reports of reservations showed a stronger pre-4th extended weekend and a promising post-holiday as well. The weather cooperated and we are happy to report our businesses did well both weekends and the summer 2018 got off to a good start.”

With many businesses comparing July 2017 to July 2018, it is important to note that Cape May County experienced 10 days of rain last July, two days of cloud cover and only 7 sunny days, which greatly impact day trips and outdoor activities.

“Our resort towns and attractions are weather dependent and this year we had the perfect combination a very hot weekend prior to the holiday that drove people to our great beaches, followed by a picture perfect weekend after the holiday, with sunny skies and low humidity that was perfect for hiking, biking and other outdoor activities”, Hayes added.

The Cape May County Department of Tourism did an informal survey of both weekends, pre and post the holiday and found very positive responses by the business community.

Lodging, including campgrounds, restaurants and retail all reported they had two great weekends, with some reporting both weekends were better than expected and others citing record days for the holiday weekend.

“The Department of Tourism markets Cape May County throughout the year with a strong emphasis on the summer months. We continually monitor the season to track our efforts and adjust marketing initiatives. Cape May County ranks second in the state in tourism direct expenditures, generating $6.4 billion in 2017, an increase of 1.4% over the previous year. Weekends like the first two in July are what we sell when we are on the road promoting the county during the winter months. Advance reservations are pointing to a strong 2018 season on the Jersey Cape. The Canadian exchange rate is 76% on the dollar, the same rate as this time last year. We are looking forward to another great summer in Cape May County”, reported Diane Wieland, Tourism Director.

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